Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, November 24, 2010

Thoughts on Appstore.

The purpose I'm writing this is because I have a different feelings towards Jailbreaking your iphone, and Modify your game console, which both allows you to play CRACKED/ILLEGAL copies of games.

I admit I've been very tempted to jailbreak my phone just for the games, but I manage to stop it right there.

Reason?

I think that Appstore is doing its job very well in interaction with consumers.

First, most games is cheap. It's just 0.99cent or RM3.20 est. for a game that have alot gameplay value more than that. Remember those time when we were using Nokia? those games cost RM5~8, and it suck. You can even share with your friends and family, that even makes the game cheaper.

Second, developers are constantly updating their games, unlike console games, which hardly update or paid update. So, when u supported their apps, they will also repay you by giving you more worthy updates. Its not hard to think this way, right?

Third, Interaction with gamers. Ok, by using the feedback system, the developers are able to tell what is their strength and weaknesses so they could constantly improve it. Of cos, its free if u have the apps. Dont you love the feeling when u just pay 99 cent, and u always see there is an update? Trust me, the apps are way beyond your expectation.

Fourth, Don't you love the feeling when u browse your Appstore, and found out that the game you love suddenly have a price change? Patience is a virtue is fully applied in the games area, while the developers will give alot of promotions from time to time. And its very easy to predict sales in appstore, its just seasonal.

This is one of the promotion mentioned during this year Thanksgiving & Black Friday Sale, many premium games have gone from few dollars to just 0.99cent. Why not?


Before this goes further, I feel like stopping it right now. I don't mean to humiliate my jailbroken friends, but it's just a different point of view from a guy that support 99 cent games. will pay more for really good apps!





Saturday, August 21, 2010

Consumer Behaviour: Opinion Leader

营销学里其中一个派系就是要学消费者心里. 我个人认为这个很重要, 有些人是羊群心理,别人买什么就跟着买什么, 有些则是喜欢与众不同. 要这么拿捏,也是一门学问.

有时候我们在煮一道菜, 想不起材料,第一通电话会打给谁? 似乎谁是你的opinion leader (所谓的意见领袖)了. 这个人一定会煮菜, 而且很好吃,要不然就是上了年纪,煮饭煮得很有经验的. 要不然你会打给学校老师不成嘛?

我相信每个人在每一个领域都有不同的意见领袖. 买衣服要问谁啦, 买电脑要问谁啦之类... 随着科技的进步,电脑促进了这种领袖的成长. 有些人在youtube分享刚买的电脑啦, 然后一堆人会留言,你也可以用这些知识来帮助你做决定. 千万不要忽略论坛的力量, 中国封锁网路也是有原因的.

要成为意见领袖很简单, 你只要对某些事情有浓厚的兴趣, 而且热心助人, 自然就有一堆人来问你意见.

虽然我的知识浅薄, 但是对电脑还是很有兴趣的. 以前会问同学怎么弄这个那个, 现在自己都略懂了,还有朋友问我无线宽频modem要怎么弄密码呢! (虽然我一次都没弄成功过.)

记住, 现在的人买东西都很精明. 货比货不在话下,还会上网查询, 问朋友意见, 自己再比较一番才会买,毕竟钱难赚.

"请不要当你家里的女人是笨蛋 ; 她们分分钟是最精明的 ; 别以为那么容易骗到她们!"

不过有三个字还是对他们很有效的, 那就是:
"大减价"

下回再说.